Journey intelligence
From attention to retained member
Click any portfolio stage to isolate the matching pseudonymous records, then select one hashed ID to inspect its complete path.
Data through Jun 25, 2026
Observed paths
Journeys
Decision cycle
Median days to join
Advertising
Media-influenced
Retention
Renewed relationships
Lifecycle outcome
Cancellations
Acquisition outcome
No conversion
Demand creates memory and assists return
Display, video, search, and nurture can contribute at different points—not only on the converting visit.
Intent compounds across sessions
Program research, pricing, branch details, and checkout behavior show how a decision matures over time.
Value continues after conversion
Onboarding, usage, service, renewal, and cancellation risk turn acquisition history into a relationship view.
Portfolio flow
Choose a stage, then inspect one customer
Every path moves from discovery through observed intent to its current lifecycle outcome. Select any flow node to narrow the pseudonymous customer list.
Advertising / discovery
Website intent
Lifecycle outcome
All observed paths
24 customers · select a flow stage to focus the list
468B85CEFE35
Renewed Monitor risk · 21%Display created awareness; branded search closed the decision
Urban professional · Individual Plus · Harborview
Days to join
25
Tenure
17 mo
Renewals
1
Annual value
$1,092
Advertising / discovery · 3 touches
Paid media influenced
Paid media assisted
Website intent · 3 visits
High-intent return
Joined Feb 02, 2025
Lifecycle · 2 signals
Renewed
Renewed · year 2
Campaign exposure engaged
Programmatic display
Programmatic display introduced a relevant membership offer.
Visit generated
Membership options explored
Landing session
The visitor compared locations, access, and relevant programs.
Plan viewed
Search assist clicked
Non-branded search
A category search returned the prospect to the membership experience.
Return visit
Benefits and pricing compared
Pricing session
Pricing, benefits, and cancellation terms received focused attention.
Plan compared
Brand campaign clicked
Branded search
A branded query for Harborview signaled high purchase intent.
High-intent return
Application completed
Checkout
A final schedule check was followed by payment.
Joined
Individual Plus membership activated
Onboarding
Harborview became the home branch.
Year one began
First renewal completed
Renewal
The relationship entered year 2 with sustained engagement.
Year 2 active