Decision science
Advanced analytics
Move beyond scorekeeping to see modeled expectations, investment trade-offs, geographic concentration, and the operating rhythms behind performance.
Data through Jun 30, 2026
Analysis scope
Every view below responds to the same period, site, and objective.
Model strength
Explained variation
Model depth
Complete campaign-weeks
Positive signal
Outperforming weeks
Recoverable value
Modeled opportunity
Response model
Investment versus attributed outcome
Each point is a complete campaign-week. The dashed line is the portfolio expectation; green signals clear outperformance and amber marks recoverable opportunity.
Portfolio choices
Where to scale, optimize, or reassess
Efficiency runs left to right, conversion volume runs bottom to top, and bubble area represents investment. Median guides turn the portfolio into four action zones.
Market footprint
Value concentration by location
Bubble area represents attributed value; amber-to-green shading tracks return on ad spend. Use the map to spot concentration risk and whitespace.
Operating rhythm
When each channel over- or under-indexes
Cells show click-response lift versus that channel’s own baseline, separating true timing effects from differences in channel scale.
Priority queue
Largest gaps to modeled value
Start with campaign-weeks where observed value fell furthest below the portfolio expectation.